The source of my curiousty: Cameron Gnass. A jock. A dick. i went to a good portion of the public school system with him. He opened a marketing company about ten years ago in lansing. Became pretty successful. Not that any of that matters. But it shocked me. This jock/dick. That he had a creative bone in his body. Where did it come from? And i have seen his work. He has game.
But the point. Creativity.
Sometimes i dial in a project. i know it isn't that great, but i sacrifice "wow" for time or production. Or laziness. In those moments, i wonder how creative i really am. i know that i am not the most creative person or greatest designer. So to my theory - i think it can be learned to an extent. But i think the truly amazing things ... The designs and ideas that make you sit back and say wow. That you have to ponder and seep into your head and take over your brain. Like the first time i saw and appreciated apples 1984 Super Bowl ad. Or nike's logo. Or any one of the Nashville hatch show print posters. Or learning about qr codes and one-to-one printing and marketing or NFC. Now i am off on marketing geek stuff that turns me on. Sorry.
The truly amazing ideas and how they are implemented are ... Probably done by better, stronger people then me. People that have "it". Even if "it" is one great idea. One perfect moment. That changes the world. Or their portion of the world.
That, to me, is ... Creativity. Revealed.
There are many many different types of creativity. The great thing about it is that it springs forth seemingly out of nowhere. No one type of person gets to call the corner in it because so many different types of creativity exist and to people in a wide spectrum at that.
ReplyDeleteI personally think everyone has a spark of creativity... whether they use it or not is a different matter entirely.
Yes My darling sweet, even a jock can have creativity. It's how we use our brain to process things, not what or who we are. I can be creative in a variety of ways but then there are times where I truly lack a creative muscle at all.... typically due to stress, overthinking, laziness (as you mentioned) or a lack of inspiration.
In business sometimes we must sacrifice the wow for 'now'... our society is what I like to call a Microwave Society... we want what we want and we want it now. Forget preheating the oven, marinating the meat, or slow cooking the vegetables.. We want it now... microwave the damn thing.
I've seen some of your work, would love to see more, but from what I've seen I can totally and completely say that you DO have creativity.... and loads of it. I don't hand out compliments just to do it...I don't waste time, breath, or space for that. Flattery is annoying I don't like getting nor giving it. So when I say I think you're good, I genuinely mean it. YOU ARE GOOOOOODDDDD!!!!!